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Julieana Findlay

"I'm a versatile digital marketing professional with broad experience delivering impactful results across construction brands and government sectors. I specialise in marketing strategy, content creation, social media, and website optimisation, blending creative flair with technical know-how to boost engagement and support business goals. Whether supporting sales or marketing teams with effective content, running targeted campaigns, or improving customer journeys online, I enjoy making marketing meaningful and measurable. I’m passionate about helping purpose-driven brands connect with their audience."

Construction

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Farrell Construction
Construction company
Award winning residential & commercial construction company.
Solutions: Marcom strategy, social media, brand & website refresh.
Results:

  • Increased website traffic from promotions, and brand awareness in Canterbury and nationally.

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Specialised Structures NZ Ltd
Portal buildings nationwide.
Leading steel buildings brand.
Solutions: Brand, social media, CRM, and communications.
Results:

  • Generated 25% increase in sales of portal buildings nationwide during a three year period. Grew franchises in the North Island and upper South Island.

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Cook Costello
Multi-disciplinary company
Engineering, surveying, architecture.
Solutions:  Communications and digital marketing, CRM, SEO and LinkedIn lead gen.
Results:

  • Increased ROI and sales 23% from strategic comms and social media campaigns nationally.

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Citycare Water
Construction, Maintenance & Management services.
Solutions: Digital roadmap created including design-thinking, market research and strategic thinking.
Results:

  • The digital roadmap was approved and adopted by the Citycare Water Board for implementation.

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Plumbline 
Leading bathroom supplier into building industry.
Solutions: Marketing strategy and website SEO for a large product website.
Results:

  • Created an SEO strategy for Plumbline to increase their product search listings across their popular products. Resulted in a 35% increase in traffic to the site and product pages after 6 months.

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Zapwall
Suppliers of panels, counter tops, shelving, and more.
Solutions: Marketing strategy and e-commerce.
Results:

  • Marketing strategy including improving website product listings, SEO, and promotional catalogues for digital and print.

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SwiftDry Clotheslines
E-commerce supply into the building industry.
Solutions: Marketing strategy and website dev.
Results:

  • Generated 23% uplift in sales and new customers for this national supplier of clotheslines.

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Ecochem
E-commerce wholesaler of cleaning products for businesses.
Solutions: National branding, and website dev.
Results:

  • Marketing strategy, website SEO, and catalogue design. Generated brand awareness campaigns that generated an increase of 15% in sales.

Government

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University of Canterbury - [CAM]
Centre for Assessment & Monitoring 
Educational services to schools.
Solutions: Global brand, digital & comms campaigns.
Results:

  • Launched new digital channels for Centre, and coached staff to implement digital marketing initiatives.

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Metro Canterbury - Environment Canterbury
Public transport service
Promotion of Canterbury's public transport system. 
Solutions: Branding, website & UX app development, marcom strategies.
Results:

  • Gained 300% increase on marketing channels. Increased brand exposure on social media year on year.

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MyWay by Metro - Environment Canterbury
SAAS for on-demand public transport service.
Timaru - South Canterbury
Solutions: Comms, branding, UX design strategy, CRM, and app development.
Results:

  • Successful launch of this new service and app with UX and design thinking. Built social media, EDMs, and event marketing from the ground up.

JulieanaFinday.Com, Christchurch, NZ

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